For Pennsylvania attorneys, firm owners and legal marketing teams
Marketing that wins matters and respects the rules.
The full session Carter McKinney gave at a Bar Association of Lehigh County CLE seminar on ethics, testimony and modern advertising, plus The Firm Clients Choose, a 14-page guidebook of checklists and worksheets for your firm.
Loading…
Who it is for
Built for firms that want more retained matters, not just more clicks.
- Your firm gets website visits and calls, but you cannot tell which ones become retained matters
- You want practice pages, reviews and video that follow Pennsylvania advertising rules
- You are weighing testimonials, local search or AI search and want a clear checklist first
- You want a 90-day plan your team can run without an agency
Skip it if
- You need CLE credit (the recording does not carry it)
- You need legal advice on a specific campaign (that stays with the responsible attorney)
FAQ
Before you buy
Does the recording carry CLE credit?
No. The live seminar was a CLE program; this recording and guidebook are marketing education only.
How do I get access?
Right after checkout your private access link comes by email. Watch on your own schedule.
What is in the guidebook?
A practice-page audit, copy rewrites, a testimonial reuse check, a pre-publication checklist, a cost-per-retained-matter worksheet and a 90-day plan, with rule citations.
Can McKinney Media run this for our firm?
Yes. We build practice pages, video and review programs for firms. Book a consultation and we will scope it with you.
Ready when you are.
Instant access by email. Watch on your own schedule.