🎯  Learn. Build. Monetize.

The McKinney School of Media & Marketing will help you master photography, videography, marketing, and entrepreneurship — and give you the AI tools, business systems, and mentorship you need to create a career you own.

👉 [JOIN THE WAITLIST TODAY]

Founded by Carter McKinney

The McKinney School of Media & Marketing was founded by  Carter McKinney — an  award-winning creative director, educator, and business coach who has served  20,000+ clients nationwide and trained students worldwide.

Carter and McKinney Media have been formally recognized with  proclamations and certificates from the City of Bethlehem, the U.S. Senate, and the U.S. Congress, honoring his leadership, entrepreneurship, and creative impact.

He continues to lead as an  industry professional, service provider, and mentor, empowering creatives and entrepreneurs to transform passion into profit, systems, and legacy.

Creatives & Entrepreneurs Trained Worldwide

Our alumni have gone on to:

• Book high-paying clients
• Launch agencies & startups
• Build personal brands
• Create financial freedom with their craft

WHAT’S INCLUDED WHEN YOU JOIN

🎥  Weekly Live Coaching Sessions

Direct mentorship with Carter McKinney & our expert team. Personalized feedback + real-time strategies.

💻  Full Online Course Library

From beginner to advanced: photography, videography, editing, marketing funnels, AI workflows, and entrepreneurship. Available 24/7.

📂  Business & Marketing Toolkit

Contracts, pricing sheets, templates, and AI prompts — ready to use on day one.

🤝  Networking & Collaboration

Private alumni group, monthly networking (virtual + in-person), and global community connections.

🚀  Exclusive Workshops & Pop-Up Labs

Seasonal hands-on labs like AI-Powered Campaigns, Brand Bootcamps, and Content Intensives.

PROGRAMS & SPECIALTY TRAINING

Creative Skills Education

📸  Photography – Beginner to advanced mastery

💡 Lighting Workshop – Natural light, continuous, & off-camera flash

🖼 Photo Editing – Lightroom workflow & Photoshop finishing

🎥  Videography – Beginner to advanced shooting techniques

✂️ Video Editing – Premiere Pro, Final Cut, & AI-powered workflows

🎨  Design – Graphic design fundamentals, color theory, Adobe & Canva

AI-Powered Creative Training

🤖 AI in Photography – Retouching, background replacement, concept generation

📊 AI in Marketing – Content automation, ad optimization, trend analysis

🖥 AI for Business – CRMs, chatbots, proposals, client tracking

Entrepreneurship & Business Growth

💼 Business Setup – Legal formation, financial planning

💵 Pricing & Sales – Systems to attract and retain clients

📦 Scaling – Products, courses, licensing, and partnerships

LEARNING FORMATS

• Weekend Intensives – Master a skill in 1–3 days
• 16-Week Cohorts – College-style program blending craft, business, and AI
• Pop-Up Labs – Seasonal, project-based workshops
• Mentorship Packages – 1:1 or group coaching for advanced growth
• 🌎 Spanish-Language Classes – Select courses available in Spanish to expand global access
• 👩🏽‍💻 Internship Program – Real-world training inside McKinney Media’s live projects. Interns gain hands-on experience in photography, video, marketing, event production, and business systems. Includes portfolio-building assignments, mentorship from Carter and team, and career placement guidance.

THE McKINNEY ADVANTAGE

You’re not just buying courses — you’re joining a movement.

✅ Learn from  active industry professionals

✅ Use  AI workflows to save time & scale faster

✅ Get  entrepreneurial systems proven to build six-figure creative businesses

✅ Access a  global alumni network of peers & mentors

ANNUAL MEMBERSHIP

💡 $1,997/year – All-Inclusive Access

✔ All online & in-person courses (discounted for members)

✔ Weekly coaching calls

✔ AI & marketing masterclasses

✔ Private alumni community

✔ Portfolio-building assignments

✔ Priority access to workshops & events

👉  [JOIN THE WAITLIST TODAY]

📚 Upcoming Classes & Programs

📸 Photography Series (Join the Waitlist)

• Beginner Photography – Camera basics, exposure, focus, first edit
• Advanced Photography – Composition, lighting control, on-set workflow
• Photography Masterclass – Plan, direct, light, and edit a full shoot
• Lighting Workshop – Natural light, continuous, & off-camera flash
• Editing Workshop – Lightroom workflow + Photoshop finishing

🎥 Videography & Video Editing (Coming Soon)

• Shooting Techniques – From beginner setups to advanced production
• Editing Mastery – Premiere Pro, Final Cut, & AI-enhanced editing

👥 1-on-1 Private Classes (Available Now)

Personalized coaching tailored to your goals & gear. Tracks include:

• Portrait Lighting
• Event Workflow
• Branding & Pricing
• Editing & Delivery
• Content for Business

[Book a 1-on-1]

🎓 16-Week Cohort Program – Fall 2026

A semester-style program starting late August/early September 2026.

Includes weekly in-person sessions, critiques, mentorship, capstone project, and certification.

[Apply for Fall ’26 Cohort]

BUILD YOUR LEGACY

At the McKinney School of Media & Marketing, we don’t just teach skills — we teach ownership.

• Ownership of your craft
• Ownership of your business
• Ownership of your future

📍 Based in Bethlehem, PA & Online Worldwide

🌐 www.mckinneymedia.co/education

📩 carter@mckinneymedia.co | 📞 484-222-5062

Photography 101: Foundations of Photography

Master the Art of Photography with Personalized Coaching

Duration: (16 Weeks)

Format: Hybrid (In-Person & Virtual)

Level: Beginner

Location: Flexible (Virtual + In-Person Sessions)

Tools Required: DSLR/Mirrorless Camera (or high-quality smartphone for initial lessons)

📸 Why Take This Course?

This 1-on-1 photography course is designed for hands-on, personalized learning tailored to your individual skill level and goals. Whether you’re looking to master camera settings, improve composition, enhance editing skills, or turn photography into a business, this course will provide you with the technical knowledge and practical experience needed to elevate your craft.

📅 Course Breakdown

📖 Phase 1: Camera Mastery (Weeks 1-4)

• Understanding camera functions & settings

• Mastering the exposure triangle (ISO, shutter speed, aperture)

• Composition techniques (rule of thirds, framing, leading lines)

• Lighting fundamentals (natural vs. artificial)

🎨 Phase 2: Developing Photography Skills (Weeks 5-8)

• Manual mode mastery & controlling exposure

• Portrait photography (posing, lighting, interaction)

• Street & landscape photography (capturing environments)

• Motion & action photography (freezing vs. showing movement)

💻 Phase 3: Editing & Post-Production (Weeks 9-12)

• Lightroom & Photoshop basics

• Color correction & retouching techniques

 • Creating a consistent photography style

• Editing portfolio-worthy images

📢 Phase 4: Real-World Application & Portfolio Development (Weeks 13-16)

• Storytelling through photography (creating visual narratives)

• Business essentials (pricing, branding, contracts)

• Portfolio review & feedback

 • Final photoshoot & Certification of Completion

💰 Pricing & Packages

Course Package (16 Weeks)

✅ $3,200

VIP Package (Course + Exclusive Perks)

✅ $3,800

🔹 Additional mentorship sessions

🔹 Extra editing support

🔹 Business coaching & branding guidance

🔹 Exclusive real-world photography projects

🚀 Enroll Today!

Take your photography to the next level with personalized, hands-on coaching from McKinney Media. Whether you’re a beginner or looking to refine your skills, this course will equip you with the tools, techniques, and business knowledge to succeed in photography.

📩 Ready to start? Book your first session today!

📍 Contact us at: carter@mckinneymedia.co |484.222.5062

OUR WORKSHOPS AND GROUP CLASSES

Check our our latest workshops, group classes, and other events!