You have the portfolio. Now let’s build your business.
Master your craft, launch your business and use AI for the work ahead, taught by the team that does this work every week.
Every class ends with something you made.
You leave with finished work of your own, not just notes.
Three tracks, one school.
Creative Skills
Photography (beginner to advanced), videography, lighting, photo and video editing, design and visual branding.
AI for Creatives
AI for photography, marketing and business, retouching, concepting, content planning, ad strategy, client tracking and automation.
Entrepreneurship & Growth
Business setup, pricing, sales, contracts, funnels, personal branding, lead generation, retention and scaling.
More than a class.
Weekly live coaching
Direct mentorship with Carter McKinney and the team, with real-time feedback.
Full course library
Beginner to advanced: photography, videography, editing, marketing funnels, AI workflows, entrepreneurship.
Business & marketing toolkit
Contracts, pricing sheets, templates and AI prompts ready on day one.
Alumni network & internships
Private group, monthly networking, seasonal pop-up labs and an internship pathway inside live projects.
Pick the format that fits your week.
Group Classes
Learn camera basics and creative control in a small group.
2-hour beginner class
Ask about this format →Weekend Intensives
Master a skill in 1 to 3 days.
Your subject, duration and program scope
Ask about this format →16-Week Cohort
Semester-style, weekly in-person sessions, critiques, mentorship, a capstone and certification.
Program details confirmed before enrollment
Ask about this format →Pop-Up Labs
Seasonal, project-based workshops.
Pricing varies by workshop
Ask about this format →1-on-1 Private Classes
Portrait lighting, event workflow, branding and pricing, editing and delivery, content for business.
per 60-minute private photography class
Ask about this format →Spanish-Language Classes
Select courses taught in Spanish.
Ask about your subject and course level
Ask about this format →Internship Program
Hands-on across shoots, editing, events and marketing.
Eligibility and placement confirmed when you apply
Apply for an internship →What you can join now.
Dates and seats are confirmed when you inquire; we announce new sessions to the email list first.
Intro to Entrepreneurship
Starting your own business: launch strategy, legal setup, branding, pricing and customer retention. Taught by Carter McKinney and Ashley Pizarro.
Photography series
Beginner, Advanced, the Masterclass, the Lighting Workshop and the Editing Workshop. Join the waitlist for the next run.
Videography & video editing
Shooting techniques from beginner setups to advanced production; editing mastery in Premiere Pro, Final Cut and AI-enhanced workflows. Coming soon.
1-on-1 private classes
Available now. Personalized coaching on your goals and gear: portrait lighting, event workflow, branding and pricing, editing and delivery, content for business.
16-week cohort
Semester-style: weekly in-person sessions, critiques, mentorship, a capstone project and certification. Apply for the next cohort.
Internship program
Real-world training inside live McKinney Media projects, with portfolio assignments, mentorship and career placement guidance.
Programs by track.
Learn the craft and the business behind it.
The McKinney School of Media & Marketing teaches photography, video, AI and entrepreneurship in Bethlehem, taught by the people who do the work. Join the waitlist and we will tell you about the next session first.
All-inclusive access, one membership.
You are not just buying courses; you are joining a movement. Members learn from active industry professionals, use AI workflows to save time and scale, and get the systems proven to build a creative business.
- All online and in-person courses, with member rates on intensives
- Weekly live coaching calls with Carter McKinney and the team
- AI and marketing masterclasses
- Private alumni community, with monthly networking online and in person
- Portfolio-building assignments with feedback
- Priority access to workshops, pop-up labs and events
- Business and marketing toolkit: contracts, pricing sheets, templates and AI prompts
- Book higher-paying clients
- Launch agencies and startups
- Build personal brands
- Build financial freedom with their craft
Founded by Carter McKinney.
Carter started McKinney Media in January 2021 and still shoots, edits and teaches alongside the team he built. The school opened with a ribbon cutting at the company’s fourth-anniversary gala. The company has been recognized by the City of Bethlehem, the Pennsylvania State Senate and the U.S. Congress.
We do not just teach skills. We teach ownership.
From interest to enrollment
- 01Tell us your interestsPhoto, video, marketing, AI or business.
- 02Pick a formatClass, private session or cohort application.
- 03Hear from usNext dates and what to bring.
- 04LearnIn person in Bethlehem or in a cohort.
- 05Keep buildingAlumni workshops and mentorship.
The McKinney School guide.
Subjects, learning formats, featured programs, internships and mentorship, and program pricing.
Student questions
Do I need my own camera?
Are classes in person?
Is there a Spanish-language option?
How do internships work?
Do I need experience to start?
When does the next session start?
What is the 16-week cohort?
Can I learn one-on-one?
Do you teach video and editing?
Who teaches the classes?
What does membership include?
How do I enroll?
Can my company or organization support the school?
Partner with the McKinney School.
Universities, employers, foundations and workforce-development organizations can support scholarships, workshops and student showcases. The overview explains how partnership works.
Partner with McKinney Media: sponsorship overview
Audiences, event formats, sponsorship pathways and what sponsors receive. Details and availability come from a short conversation.
Find your next class.
Tell us what you want to learn and how you want to learn it. We’ll follow up with the next available dates.
Still have a question?
Ask here. Answers come from how we work: timelines, coverage, and what is included. Your proposal confirms scope.
Or call 484.222.5062 · Mon to Sat, 9am to 7pm
Timelines, coverage, and what is included, answered from how we work.
What clients say.
I had an excellent experience with McKinney Media at the Lehigh Valley Elite Network event. He was professional, approachable, and incredibly attentive to capturing authentic moments throughout the event.
My first professional headshots. I saw McKinney Media on WFMZ and booked. The whole session was easy and the photos came out great.
McKinney Media captured our event beautifully. Carter and the team were on time, professional, and the photos were delivered fast.
Headshot Happy Hour at Jones was a great night. Great energy, great people and a professional headshot to take home.
Professional, friendly and quick to deliver. Highly recommend McKinney Media.